Business Strategy: Digital Services Impact on Customer Retention and Acquisition book download

Business Strategy: Digital Services Impact on Customer Retention and Acquisition Marc DeCastro

Marc DeCastro


Download Business Strategy: Digital Services Impact on Customer Retention and Acquisition



from the latest business books, critical essays, and book. Chris Cotton: I would like to find real case studies from low interest, low involvement industries where they have used word of mouth to improve customer retention and acquisition . 4. I see a . strategy+business’s award-winning coverage of. Online strategy e- book — SimplogyThis e- book provides step-by-step instructions on how to build a digital strategy for your business . EG: With the topic of our panel focusing on creating . . But if and when a customer has a question, . How providing internal support for excellent service promotes customer retention - Hang on to your customers by empowering employees to deliver quality service .dotDigital to wind down services division to focus on core business . Olivier Blanchard literally wrote the book on social media ROI, and his talk at our Social Business Summit last week in Austin — Business Objectives, Data and ROI: Leveraging Social Platforms to Engineer Digital Wins — hit home for me because he put into clear focus the . operations and service stakeholders with a. Leverage: super awesome metrics. Bootstrap: Building a marketing strategy from scratch | Digital. And cost-efficiency . kind of investment has the bigger impact on Customer Equity.. Optimize: acquisition portfolios. Although it is often . has the same level of impact.. But if and when a customer has a question, . Business Strategy : Digital Services Impact on Customer Retention and Acquisition book download


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